Archive for August 4th, 2007


The Official Beverage Of Your Nightmares

August 4, 2007

If you’re one of the millions of Americans who love Budweiser, but wish that it tasted more like fishy-tomato hybrid, then today is your lucky day.  Thanks to what I can only assume is a practical joke that got way out of hand, Anhauser-Busch is now target marketing Chelada, a drink that is basically one part Budweiser, one part Clamato, the tomato/clam juice drink for people who find V8 to be “not clammy enough.”

The truth of the matter is, Chelada is marketed towards the Hispanic audience (hence the name), and it grows out of an unofficial homebrew called Cerveza Roja, which was made by people buying Budweiser & pouring Clamato into it.  Never one to miss a dollar, Anhauser stepped up to the plate and delivered this horrific stew of unlikely co-flavors.

And here, once again, I come to the problem of being married to the least Hispanic woman in America.  Being as my missus’ fairly recent heritage is from South of the border, you would think she’d be the ideal go-to for questions like “why do Mexicans enjoy fish & tomato flavors in their beer?” But the last time I tried asking her questions about her people, she just stared at me with daggers in her freedom loving, 100% born here in America ‘I’m as much a native as you are’ eyes.  Thank God the OC Weekly (an online city paper) has an “Ask a Mexican” column – it was invented for times like this.