Sears LayawayNovember 14, 2008
This is my favorite spam of recent days. Layaway. Like in the pre-credit days. Amusingly, everything in my house was bought on reverse layaway, where I take the product home with me today and don’t pay anything for it for months or sometimes (in the case of my television) years later.
Layaway is, if I understand it correctly, “give us monthly payments and we’ll hold on to this item for you, and when you’ve paid it off, you can take it home”.
I love that Sears is selling this scheme like it’s a consumer benefit. “Keep Gifts Out of Sight!” You know, with the little cupcake approaching the inquisitive age, hiding her Christmas presents will be a problem. Maybe I will hide them at the toy store until Christmas!!
“Reserve the Best Before It’s Gone!” What era of product scarcity are these ads living in? I’m pretty sure that if the Samsung TV I’m looking at sells out before I buy it, that’s only because a better one has come along that costs less.
What’s next for this relentlessly optimistic harbinger of consumer hard times? A Pawn Shop? “Tired of stuff cluttering up your house?!? Turn that old guitar into HARD CASH!!”