On Being Known For SomethingDecember 23, 2008
My friend Josh used to use the phrase “on brand” to describe when someone did something that was particularly likely for them – like, the innapropriate alcoholic showing up drunk at a company event would be “on brand” for him. It was an effective shorthand for summing up personality attributes, but it made me wonder what exactly would be “on brand” for me.
This morning two different people I know forwarded me the following article, both saying words to the effect of “you probably already know this:”
The Disturbing Sex Lives of Deep Sea Squid
By Philip Bethge
A Dutch biologist has extensively studied the reproductive techniques of deep-ocean squid. During sex, they are brutal and ruthless — and sometimes clumsy.
So, it’s clear that disturbing articles about aquatic sex life are “on brand” for me. It’s good to have an area of expertise.